<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
    <channel>
        <itunes:owner>
            <itunes:name>Onemedia Consulting</itunes:name>
            <itunes:email>marketing@onemedia-consulting.com</itunes:email>
        </itunes:owner>
        <title>Marketo Roadmap</title>
        <link>https://video.onemedia-consulting.com</link>
        <description></description>
        <language>en-us</language>
        <generator>Visualplatform</generator>
        <docs>http://blogs.law.harvard.edu/tech/rss</docs>
        <itunes:author>Onemedia Consulting</itunes:author>
        <itunes:type>episodic</itunes:type>
        <itunes:explicit>no</itunes:explicit>
        <itunes:image href="https://video.onemedia-consulting.com/files/rv1.20/sitelogo.gif"/>
        <image>
            <url>https://video.onemedia-consulting.com/files/rv1.20/sitelogo.gif</url>
            <title>Marketo Roadmap</title>
            <link>https://video.onemedia-consulting.com</link>
        </image>
        <atom:link rel="self" href="https://video.onemedia-consulting.com/podcast/marketo-roadmap"/>
        <atom:link rel="next" href="https://video.onemedia-consulting.com/podcast/marketo-roadmap?p=2&amp;album%5fid=125420874&amp;podcast%5fp=t&amp;https="/>
        <item>
            <enclosure url="http://video.onemedia-consulting.com/64968569/122787773/d6df327c02efa6f0308a671885e2756d/video_medium/moving-beyond-leads-an-introduction-video.mp4?source=podcast" type="video/mp4" length="126347504"/>
            <title>Moving Beyond Leads: An Introduction to AJO B2B Edition</title>
            <link>http://video.onemedia-consulting.com/moving-beyond-leads-an-introduction</link>
            <description>&lt;p&gt;&lt;p&gt;Wolfgang Straßburger and Isabella Hargreaves introduce the Adobe Journey Optimizer (AJO) B2B Edition, focusing on a shift from lead-based to account-based marketing. They discuss how to orchestrate complex B2B buyer journeys and engage entire buying groups across multiple digital touchpoints.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/moving-beyond-leads-an-introduction"&gt;&lt;img src="http://video.onemedia-consulting.com/64968569/122787773/d6df327c02efa6f0308a671885e2756d/standard/download-20-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.onemedia-consulting.com/photo/122787773</guid>
            <pubDate>Tue, 27 Jan 2026 15:04:43 GMT</pubDate>
            <media:title>Moving Beyond Leads: An Introduction to AJO B2B Edition</media:title>
            <itunes:summary>Wolfgang Straßburger and Isabella Hargreaves introduce the Adobe Journey Optimizer (AJO) B2B Edition, focusing on a shift from lead-based to account-based marketing. They discuss how to orchestrate complex B2B buyer journeys and engage entire buying groups across multiple digital touchpoints.</itunes:summary>
            <itunes:subtitle>Wolfgang Straßburger and Isabella Hargreaves introduce the Adobe Journey Optimizer (AJO) B2B Edition, focusing on a shift from lead-based to account-based marketing. They discuss how to orchestrate complex B2B buyer journeys and engage entire...</itunes:subtitle>
            <itunes:author>Onemedia Consulting</itunes:author>
            <itunes:duration>52:44</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Wolfgang Straßburger and Isabella Hargreaves introduce the Adobe Journey Optimizer (AJO) B2B Edition, focusing on a shift from lead-based to account-based marketing. They discuss how to orchestrate complex B2B buyer journeys and engage entire buying groups across multiple digital touchpoints.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/moving-beyond-leads-an-introduction"&gt;&lt;img src="http://video.onemedia-consulting.com/64968569/122787773/d6df327c02efa6f0308a671885e2756d/standard/download-20-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.onemedia-consulting.com/v.ihtml/player.html?token=d6df327c02efa6f0308a671885e2756d&amp;source=podcast&amp;photo%5fid=122787773" width="625" height="352" type="text/html" medium="video" duration="3164" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.onemedia-consulting.com/64968569/122787773/d6df327c02efa6f0308a671885e2756d/standard/download-20-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.onemedia-consulting.com/64968569/122787773/d6df327c02efa6f0308a671885e2756d/standard/download-20-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.onemedia-consulting.com/64968556/116549359/5242363e562c89849484cf5c29edc5e8/video_medium/5-smart-marketo-hacks-to-boost-your-video.mp4?source=podcast" type="video/mp4" length="142189236"/>
            <title>5 Smart Marketo Hacks To Boost Your ROI</title>
            <link>http://video.onemedia-consulting.com/5-smart-marketo-hacks-to-boost-your</link>
            <description>&lt;p&gt;&lt;p&gt;Marketo experts Wolfgang Strassburger and Tom Hemy share actionable "hacks" to optimize your Marketo Engage instance for better performance. The webinar provides technical tips and strategic shortcuts designed to streamline operations, improve campaign tracking, and maximize your marketing return on investment.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/5-smart-marketo-hacks-to-boost-your"&gt;&lt;img src="http://video.onemedia-consulting.com/64968556/116549359/5242363e562c89849484cf5c29edc5e8/standard/download-17-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.onemedia-consulting.com/photo/116549359</guid>
            <pubDate>Wed, 17 Sep 2025 13:07:44 GMT</pubDate>
            <media:title>5 Smart Marketo Hacks To Boost Your ROI</media:title>
            <itunes:summary>Marketo experts Wolfgang Strassburger and Tom Hemy share actionable "hacks" to optimize your Marketo Engage instance for better performance. The webinar provides technical tips and strategic shortcuts designed to streamline operations, improve campaign tracking, and maximize your marketing return on investment.</itunes:summary>
            <itunes:subtitle>Marketo experts Wolfgang Strassburger and Tom Hemy share actionable "hacks" to optimize your Marketo Engage instance for better performance. The webinar provides technical tips and strategic shortcuts designed to streamline operations, improve...</itunes:subtitle>
            <itunes:author>Onemedia Consulting</itunes:author>
            <itunes:duration>01:01:11</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Marketo experts Wolfgang Strassburger and Tom Hemy share actionable "hacks" to optimize your Marketo Engage instance for better performance. The webinar provides technical tips and strategic shortcuts designed to streamline operations, improve campaign tracking, and maximize your marketing return on investment.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/5-smart-marketo-hacks-to-boost-your"&gt;&lt;img src="http://video.onemedia-consulting.com/64968556/116549359/5242363e562c89849484cf5c29edc5e8/standard/download-17-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.onemedia-consulting.com/v.ihtml/player.html?token=5242363e562c89849484cf5c29edc5e8&amp;source=podcast&amp;photo%5fid=116549359" width="625" height="352" type="text/html" medium="video" duration="3671" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.onemedia-consulting.com/64968556/116549359/5242363e562c89849484cf5c29edc5e8/standard/download-17-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.onemedia-consulting.com/64968556/116549359/5242363e562c89849484cf5c29edc5e8/standard/download-17-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.onemedia-consulting.com/64968571/112037952/f291fc6df3a704dddce087e8b8528ba4/video_medium/conversational-marketing-with-video.mp4?source=podcast" type="video/mp4" length="129316038"/>
            <title>Conversational Marketing with Dynamic Chat - A KSB Success Story</title>
            <link>http://video.onemedia-consulting.com/conversational-marketing-with</link>
            <description>&lt;p&gt;&lt;p&gt;This success story features KSB’s journey in implementing Adobe Dynamic Chat to transform their website engagement. Laura Dingler and Jörg Kernbach demonstrate how automated, real-time conversations can accelerate lead qualification and provide a more personalized experience for B2B visitors.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/conversational-marketing-with"&gt;&lt;img src="http://video.onemedia-consulting.com/64968571/112037952/f291fc6df3a704dddce087e8b8528ba4/standard/download-11-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.onemedia-consulting.com/photo/112037952</guid>
            <pubDate>Tue, 22 Apr 2025 14:57:10 GMT</pubDate>
            <media:title>Conversational Marketing with Dynamic Chat - A KSB Success Story</media:title>
            <itunes:summary>This success story features KSB’s journey in implementing Adobe Dynamic Chat to transform their website engagement. Laura Dingler and Jörg Kernbach demonstrate how automated, real-time conversations can accelerate lead qualification and provide a more personalized experience for B2B visitors.</itunes:summary>
            <itunes:subtitle>This success story features KSB’s journey in implementing Adobe Dynamic Chat to transform their website engagement. Laura Dingler and Jörg Kernbach demonstrate how automated, real-time conversations can accelerate lead qualification and provide a...</itunes:subtitle>
            <itunes:author>Onemedia Consulting</itunes:author>
            <itunes:duration>01:03:36</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;This success story features KSB’s journey in implementing Adobe Dynamic Chat to transform their website engagement. Laura Dingler and Jörg Kernbach demonstrate how automated, real-time conversations can accelerate lead qualification and provide a more personalized experience for B2B visitors.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/conversational-marketing-with"&gt;&lt;img src="http://video.onemedia-consulting.com/64968571/112037952/f291fc6df3a704dddce087e8b8528ba4/standard/download-11-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.onemedia-consulting.com/v.ihtml/player.html?token=f291fc6df3a704dddce087e8b8528ba4&amp;source=podcast&amp;photo%5fid=112037952" width="625" height="352" type="text/html" medium="video" duration="3816" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.onemedia-consulting.com/64968571/112037952/f291fc6df3a704dddce087e8b8528ba4/standard/download-11-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.onemedia-consulting.com/64968571/112037952/f291fc6df3a704dddce087e8b8528ba4/standard/download-11-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.onemedia-consulting.com/64968558/109017952/0b9ed93f6424976d9cb4e474442fd23d/video_medium/b2b-marketing-trends-2025-2-video.mp4?source=podcast" type="video/mp4" length="201870499"/>
            <title>B2B Marketing Trends 2025</title>
            <link>http://video.onemedia-consulting.com/b2b-marketing-trends-2025-2</link>
            <description>&lt;p&gt;&lt;p&gt;In this focused outlook, Wolfgang Strassburger analyzes the key challenges and opportunities facing B2B marketers in 2025. The session provides a strategic overview of upcoming trends in marketing automation, lead management, and the shifting expectations of modern B2B buyers.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/b2b-marketing-trends-2025-2"&gt;&lt;img src="http://video.onemedia-consulting.com/64968558/109017952/0b9ed93f6424976d9cb4e474442fd23d/standard/download-23-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.onemedia-consulting.com/photo/109017952</guid>
            <pubDate>Fri, 24 Jan 2025 10:48:07 GMT</pubDate>
            <media:title>B2B Marketing Trends 2025</media:title>
            <itunes:summary>In this focused outlook, Wolfgang Strassburger analyzes the key challenges and opportunities facing B2B marketers in 2025. The session provides a strategic overview of upcoming trends in marketing automation, lead management, and the shifting expectations of modern B2B buyers.</itunes:summary>
            <itunes:subtitle>In this focused outlook, Wolfgang Strassburger analyzes the key challenges and opportunities facing B2B marketers in 2025. The session provides a strategic overview of upcoming trends in marketing automation, lead management, and the shifting...</itunes:subtitle>
            <itunes:author>Onemedia Consulting</itunes:author>
            <itunes:duration>59:27</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;In this focused outlook, Wolfgang Strassburger analyzes the key challenges and opportunities facing B2B marketers in 2025. The session provides a strategic overview of upcoming trends in marketing automation, lead management, and the shifting expectations of modern B2B buyers.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/b2b-marketing-trends-2025-2"&gt;&lt;img src="http://video.onemedia-consulting.com/64968558/109017952/0b9ed93f6424976d9cb4e474442fd23d/standard/download-23-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.onemedia-consulting.com/v.ihtml/player.html?token=0b9ed93f6424976d9cb4e474442fd23d&amp;source=podcast&amp;photo%5fid=109017952" width="625" height="352" type="text/html" medium="video" duration="3567" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.onemedia-consulting.com/64968558/109017952/0b9ed93f6424976d9cb4e474442fd23d/standard/download-23-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.onemedia-consulting.com/64968558/109017952/0b9ed93f6424976d9cb4e474442fd23d/standard/download-23-thumbnail.jpg/thumbnail.jpg"/>
        </item>
        <item>
            <enclosure url="http://video.onemedia-consulting.com/64968556/107586086/71ded9dd9198fff531e1ff057de32b87/video_medium/marketo-engage-interactive-webinar-1-video.mp4?source=podcast" type="video/mp4" length="117044716"/>
            <title>Marketo Engage: Interactive Webinar Application</title>
            <link>http://video.onemedia-consulting.com/marketo-engage-interactive-webinar-1</link>
            <description>&lt;p&gt;&lt;p&gt;Wolfgang Straßburger and Leonie Richter demonstrate how to use Marketo Engage to create highly interactive and engaging webinar experiences. They share practical examples of how to integrate webinar data into your wider marketing automation strategy to drive better lead nurturing and follow-up.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/marketo-engage-interactive-webinar-1"&gt;&lt;img src="http://video.onemedia-consulting.com/64968556/107586086/71ded9dd9198fff531e1ff057de32b87/standard/download-31-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.onemedia-consulting.com/photo/107586086</guid>
            <pubDate>Thu, 12 Dec 2024 10:19:22 GMT</pubDate>
            <media:title>Marketo Engage: Interactive Webinar Application</media:title>
            <itunes:summary>Wolfgang Straßburger and Leonie Richter demonstrate how to use Marketo Engage to create highly interactive and engaging webinar experiences. They share practical examples of how to integrate webinar data into your wider marketing automation strategy to drive better lead nurturing and follow-up.</itunes:summary>
            <itunes:subtitle>Wolfgang Straßburger and Leonie Richter demonstrate how to use Marketo Engage to create highly interactive and engaging webinar experiences. They share practical examples of how to integrate webinar data into your wider marketing automation...</itunes:subtitle>
            <itunes:author>Onemedia Consulting</itunes:author>
            <itunes:duration>56:47</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Wolfgang Straßburger and Leonie Richter demonstrate how to use Marketo Engage to create highly interactive and engaging webinar experiences. They share practical examples of how to integrate webinar data into your wider marketing automation strategy to drive better lead nurturing and follow-up.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/marketo-engage-interactive-webinar-1"&gt;&lt;img src="http://video.onemedia-consulting.com/64968556/107586086/71ded9dd9198fff531e1ff057de32b87/standard/download-31-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="https://video.onemedia-consulting.com/v.ihtml/player.html?token=71ded9dd9198fff531e1ff057de32b87&amp;source=podcast&amp;photo%5fid=107586086" width="625" height="352" type="text/html" medium="video" duration="3407" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.onemedia-consulting.com/64968556/107586086/71ded9dd9198fff531e1ff057de32b87/standard/download-31-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://video.onemedia-consulting.com/64968556/107586086/71ded9dd9198fff531e1ff057de32b87/standard/download-31-thumbnail.jpg/thumbnail.jpg"/>
        </item>
    </channel>
</rss>
