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        <title>AI in 30</title>
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        <description>AI is moving fast. Your Marketo knowledge should keep up.

With new AI capabilities being introduced at a rapid pace, we’re launching "AI in 30": a new webinar format designed to help Marketo users stay ahead.

Our approach is straightforward: We explore Adobe's latest AI features, test them ourselves, and show you what they can actually do. Live demos, practical insights, and an honest assessment of their potential. All in just 30 minutes.</description>
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        <itunes:summary>AI is moving fast. Your Marketo knowledge should keep up.

With new AI capabilities being introduced at a rapid pace, we’re launching "AI in 30": a new webinar format designed to help Marketo users stay ahead.

Our approach is straightforward: We explore Adobe's latest AI features, test them ourselves, and show you what they can actually do. Live demos, practical insights, and an honest assessment of their potential. All in just 30 minutes.</itunes:summary>
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            <title>"AI in 30": Session 1 - Callable Agents in Your Smart Campaigns</title>
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            <description>&lt;p&gt;&lt;p&gt;Callable agents are rolling out to Marketo Engage instances this month. Unlike Coworker, which you work with in a chat, callable agents run on their own as a step in your Smart Campaigns and act on every lead that passes through: standardizing data, flagging bot clicks and junk leads, or following instructions you write yourself.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;What to take away from this recording:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;What callable agents are and how they differ from Coworker&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Use cases you can apply to your own campaigns&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Our assessment of the strengths and limitations&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What Adobe has planned next&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/ai-in-30-session-1-callable"&gt;&lt;img src="http://video.onemedia-consulting.com/64968560/134021580/5b8e7312d7d3f3dd3a70345baf9d82ad/standard/download-36-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 11 Nov 2026 12:45:16 GMT</pubDate>
            <media:title>"AI in 30": Session 1 - Callable Agents in Your Smart Campaigns</media:title>
            <itunes:summary>Callable agents are rolling out to Marketo Engage instances this month. Unlike Coworker, which you work with in a chat, callable agents run on their own as a step in your Smart Campaigns and act on every lead that passes through: standardizing data, flagging bot clicks and junk leads, or following instructions you write yourself.What to take away from this recording:What callable agents are and how they differ from CoworkerUse cases you can apply to your own campaignsOur assessment of the strengths and limitationsWhat Adobe has planned next</itunes:summary>
            <itunes:subtitle>Callable agents are rolling out to Marketo Engage instances this month. Unlike Coworker, which you work with in a chat, callable agents run on their own as a step in your Smart Campaigns and act on every lead that passes through: standardizing...</itunes:subtitle>
            <itunes:author>Onemedia Consulting</itunes:author>
            <itunes:duration>28:47</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Callable agents are rolling out to Marketo Engage instances this month. Unlike Coworker, which you work with in a chat, callable agents run on their own as a step in your Smart Campaigns and act on every lead that passes through: standardizing data, flagging bot clicks and junk leads, or following instructions you write yourself.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;What to take away from this recording:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;What callable agents are and how they differ from Coworker&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Use cases you can apply to your own campaigns&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Our assessment of the strengths and limitations&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;What Adobe has planned next&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onemedia-consulting.com/ai-in-30-session-1-callable"&gt;&lt;img src="http://video.onemedia-consulting.com/64968560/134021580/5b8e7312d7d3f3dd3a70345baf9d82ad/standard/download-36-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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