Onemedia Consulting

Fireside Chat: The Enterprise Reality with Trelleborg

Tue, 21 Apr 2026 14:36:26 GMT

Navigating the "battle scars" of complex migrations. A raw look at data dependencies, IT/Marketing collaboration, and managing global stakeholders.

Marketo & SAP C4C Integration

Thu, 02 Apr 2026 10:16:37 GMT

Wolfgang Strassburger explores how to bridge the gap between marketing and sales by integrating Adobe Marketo Engage with SAP Cloud for Customer (C4C). The session highlights best practices for data synchronization and lead management to create a unified view of the customer across both platforms.

6-Month Migration Roadmap

Thu, 02 Apr 2026 02:07:20 GMT

With the SAP Marketing Cloud sunset approaching, Laura Dingler outlines a practical, step-by-step roadmap for a successful six-month migration. This webinar covers essential project phases, from technical assessment and data migration to team enablement, ensuring a seamless transition without business disruption.

Intro and Customer Case Döhler

Thu, 02 Apr 2026 01:50:11 GMT

In this session, Laura Dingler and Maya Reinshagen discuss how the global ingredients provider Döhler navigated the sunset of SAP Marketing Cloud. They share first-hand insights into the decision-making process, the migration strategy, and the results of transitioning to a new marketing automation ecosystem.

Moving Beyond Leads: An Introduction to AJO B2B Edition

Tue, 27 Jan 2026 15:04:43 GMT

Wolfgang Straßburger and Isabella Hargreaves introduce the Adobe Journey Optimizer (AJO) B2B Edition, focusing on a shift from lead-based to account-based marketing. They discuss how to orchestrate complex B2B buyer journeys and engage entire buying groups across multiple digital touchpoints.

5 Smart Marketo Hacks To Boost Your ROI

Wed, 17 Sep 2025 13:07:44 GMT

Marketo experts Wolfgang Strassburger and Tom Hemy share actionable "hacks" to optimize your Marketo Engage instance for better performance. The webinar provides technical tips and strategic shortcuts designed to streamline operations, improve campaign tracking, and maximize your marketing return on investment.

Conversational Marketing with Dynamic Chat - A KSB Success Story

Tue, 22 Apr 2025 14:57:10 GMT

This success story features KSB’s journey in implementing Adobe Dynamic Chat to transform their website engagement. Laura Dingler and Jörg Kernbach demonstrate how automated, real-time conversations can accelerate lead qualification and provide a more personalized experience for B2B visitors.

B2B Marketing Trends in 2025 - A Fireside Chat

Wed, 26 Feb 2025 14:29:31 GMT

Wolfgang Strassburger and Bharat Sharma engage in a deep-dive discussion on the technologies and strategies shaping the B2B landscape in 2025. They cover the evolution of AI-driven personalization, the importance of data intelligence, and how companies can stay competitive in a rapidly changing digital market.

B2B Marketing Trends 2025

Fri, 24 Jan 2025 10:48:07 GMT

In this focused outlook, Wolfgang Strassburger analyzes the key challenges and opportunities facing B2B marketers in 2025. The session provides a strategic overview of upcoming trends in marketing automation, lead management, and the shifting expectations of modern B2B buyers.

Marketo Engage: Interactive Webinar Application

Thu, 12 Dec 2024 10:19:22 GMT

Wolfgang Straßburger and Leonie Richter demonstrate how to use Marketo Engage to create highly interactive and engaging webinar experiences. They share practical examples of how to integrate webinar data into your wider marketing automation strategy to drive better lead nurturing and follow-up.

Datenintelligenz in B2B Marketing & Vertrieb

Tue, 18 Jun 2024 13:26:53 GMT

This webinar focuses on the critical role of data intelligence in aligning B2B marketing and sales teams. Wolfgang Straßburger explains how to leverage data-driven insights to optimize lead scoring, improve customer segmentation, and drive more efficient revenue growth.