Callable agents are rolling out to Marketo Engage instances this month. Unlike Coworker, which you work with in a chat, callable agents run on their own as a step in your Smart Campaigns and act on every lead that passes through: standardizing data, flagging bot clicks and junk leads, or following instructions you write yourself.

What to take away from this recording:

• What callable agents are and how they differ from Coworker

• Use cases you can apply to your own campaigns

• Our assessment of the strengths and limitations

• What Adobe has planned next